May 7, 2026
InFocus ProAV Strategy: dvLED, Projection & Collaboration
Shaping the Future of ProAV: InFocus’ Strategy for 2026 and Beyond
The ProAV market is changing fast, driven by new display technologies, hybrid collaboration needs and rising expectations from channel partners. At InFocus, strategy is not about following trends, but about making deliberate choices that help partners and end users succeed.
Insights shared by Eric Lookenott during Rants & rAVes Episode 1495 and InFocus’ recently outlined ProAV Channel Strategy for 2026 underline a clear direction: Product innovation, focus, relevance and partnership are the foundation of sustainable growth.
A focused ProAV portfolio with purpose
InFocus is sharpening its ProAV portfolio around technologies that deliver measurable value in real‑world environments:
- dvLED for scalable, high‑impact visual experiences
- Projection where reliability, image quality and total cost of ownership remain critical
- Collaboration solutions designed for hybrid work, learning and communication
By concentrating on these pillars, InFocus ensures its solutions are easier to deploy, easier to support and easier to sell, for partners and customers alike.
A channel strategy built on partnership
Looking ahead to 2026, InFocus’ ProAV channel strategy is firmly partner‑driven. Rather than a one‑size‑fits‑all approach, the company is aligning go‑to‑market efforts around how integrators and resellers actually work today:
- Clear positioning per use case and vertical
- Simplified portfolios that reduce complexity
- Strong enablement through training, deal protection and programms
This approach strengthens trust across the channel and helps partners focus on outcomes, definitely not just only products.
Engagement beyond hardware
Both conversations highlight an important shift: ProAV success is no longer defined by technology alone. InFocus places increasing emphasis on:
- Clear communication instead of technical overload
- Full cycle support: from start to finish – at the co-marketing level throughout post sales training
- Open dialogue with partners about evolving market needs
By doing so, InFocus positions ProAV technology as an enabler of collaboration, creativity and connection, not a barrier.
Looking ahead
As the ProAV landscape continues to evolve, InFocus remains committed to clarity, focus and long‑term partnerships. With a refined portfolio and a channel strategy built around collaboration, InFocus is well positioned to support partners and customers in creating impactful visual and collaborative experiences, today, into 2026 and beyond.